Small business owners know that sales from the Holiday Season can be a defining factor in the overall success of your business. Make this the year that you get a "leg up" on next year's business! We've curated several excellent articles to act as a resource for your Holiday Season planning and hope you find them encouraging and helpful! Let us know if any of the resources made the difference for you this season!
The holidays will be here before you know it. But instead of panicking about how much there is to do before then, get excited! There’s still plenty of time to plan a creative holiday promotions calendar and make an impact on this year’s profits. Tons of little (and big) holiday promotion ideas are out there to leverage in your brand’s marketing efforts as the end of the year approaches. So here are some of the most fun ways to create buzz around your company:
Between shopping, decorating, and readying for visits with family, it's no surprise that many employees are less than focused on work during the holidays. So how can an employer keep distractions down and productivity up? Here are five tips that can help.
Whether you run storefront business, or or strictly sell ecommerce, it’s time to create a holiday sales strategy. If you make the bulk of your profits between November 15 and January 15th as in Black Friday, Small Business Saturday, Cyber Monday, or the day after Christmas, it time to make sure that your business is ready for the holiday sales rush.
Now is a great time to do a quick audit of your website to make sure that everything is working as it should be. The importance of omnichannel retailing has grown exponentially and you want to make sure that your customer can find your products not only on the shelves of your store or your retailers’, but also online and more specifically from any smartphone. Stats show that in 2014 mobile accounted for over half of all holiday shopping traffic. Make sure your website is compatible with laptops, smartphones, and tablets alike. Also, you can use a tool like Google PageSpeed Insights to quickly test and solve for any issues on your website that could be slowing down its performance.