It sounds simple, but do you really know what you are selling and to whom? Is the market you serve the best one for your product or service? Are the benefits of dealing with your business clear and are they aligned with those or your target customers?
If you aren’t sure about the answers to any of these questions then you need to step back and revisit the foundation of your business plan.
The following tips can help you be clear about what your business has to offer, identify the right target market for it and build a niche for yourself there.