It’s a great week to be a woman.
Regardless of what size you are, the message of this new full-figured lingerie campaign, and the French legislation passed last Friday, is clear: sexy doesn’t have to be just one size.
Let’s start with the new ad campaign everyone is buzzing about this morning, Lane Bryant’s #ImNoAngel.
The ads are clearly a dig at Victoria’s Secret, which caps its sizes at XL and 40DDD and has promoted their lingerie using super-thin models alongside the caption, “Perfect Body.” The company has caught flack about this for years, and Lane Bryant’s latest splash capitalizes on the public push for a more positive message, much like The Dove Campaign For Real Beauty did in 2004.
“Our ‘I’m No Angel’ campaign is designed to empower ALL women to love every part of herself,” Lane Bryant Chief Executive Officer Linda Heasley said in a statement. “Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.”
Backing the campaign, “real” women on Twitter have been celebrating the idea that perfect really isn’t so perfect, and that being happy and healthy in your own skin is more important than anything else.